1) Make your sets as "animalistic" as possible. They need to resemble prairie dog & ground squirrel dens or badger diggings that the coyotes encounter on a daily basis.
2) Location, look at your environment like a coyote does! Your sets need to be where the coyote is, not 10 feet away.
3) Use good quality urine and a bait that a coyote actually wants to eat, not just something that stinks! If your dog won't eat it, it is doubtful a coyote will.
4) Leave the lure on a shelf in the fur shed!! It is not natural and will often cost you more coyotes and grief than it is worth! High quality good urine is the absolute best lure you can use.